A lot of people want to use their name for their business name or for their website address. While I certainly think you should own a domain that matches your name, I DON’T believe you should use your name for your business. One prime example is that most people don’t know how to spell your … Read more
This is a simple post…not much too it. Your best bet to starting your search engine optimization off right is to use the Golden Internet Triangle. This means that… Your business name = An internet search term = Your website address If you can get these three things to match, search engines almost have to … Read more
At almost every ABNG mastermind session someone submits a question regarding getting new clients, prospecting, cold-calling, or something else related to getting new business. And while this is valid and we all want the magic wand for this issue, we decided to put the combined answers that happen every time in this post. Below is … Read more
This time of year, I think a lot about light even more so than at all other times of year. I like the word, because it’s a homonym, (light, as in “bright light”, and “light”, as in not “heavy”). Light is so important to digital imagery. You might say that’s all digital imagery really is, … Read more
Yes and No!!! It is worth it depending on a few factors. Can you compete in SEO land with your industry? I am in a very competitive field when it comes to SEO. I don’t try to compete with anyone because I don’t have the time or resources to compete at that level. So for … Read more
Why have a professional logo for your business? Think of any successful business. What is the one thing that follows that business everywhere they go? Their logo. It is on their website, business cards, marketing material, TV commercials, on the products themselves, etc… The logo is the one thing that is everywhere. If it isn’t … Read more