Yes and No!!!
It is worth it depending on a few factors.
- Can you compete in SEO land with your industry?
I am in a very competitive field when it comes to SEO. I don’t try to compete with anyone because I don’t have the time or resources to compete at that level. So for me, it isn’t worth it. Plus, people who are searching for my industry online are looking at price, not quality or what I can provide.
- Is your brand/website ready?
If you market yourself through SEO but your site looks like a kid put it together, you are wasting your money and time. People may find your site but they won’t take you seriously.
You can take classes and try it yourself, but is your time really worth doing something you don’t already know how to do? You can hire a company, but again, do your homework. What are their results? What are their clients saying?
NO!!! And if anyone says it is, question them, question them, question them. What are they guaranteeing? I can guarantee I can you get you on the first page of Google for a keyword that has no relevance to your business, but that doesn’t accomplish anything. Keywords are what people type into the search engine to find you. If they are looking for your industry they are going to be typing in very specific keywords. Make sure the guarantee is in writing based on keywords you want. Otherwise, understand that this is a gamble and Google always changes the rules. There is no guarantee in SEO (from my background and knowledge of how it all works).
Again, do your homework.
Why have a professional logo for your business? Think of any successful business. What is the one thing that follows that business everywhere they go? Their logo. It is on their website, business cards, marketing material, TV commercials, on the products themselves, etc… The logo is the one thing that is everywhere. If it isn’t professional and easy to recognize, it won’t serve you well. If there is one thing to spend money on as a business, it is the logo.
It often comes up in ABNG mastermind sessions, how much should I pay for a website?
The answer is never as easy as people want it to be. The answer is $0 – $1,000,000.
You can certainly build your own site and now spend money on it, but what does that ultimately cost you? It costs you business. The free websites usually come with ads and look unprofessional.
Spend a little on a DIY website builder? Still, what does this cost you? Depending on the builder and how much time and energy you put into it, it may work for you or it may cost you business. Web designers don’t just look at the design, but the functionality, and the user experience. At least, that is what a good designer does. If you DIY your website, you may miss vital components or make the user experience harder than it needs to be.
You can also spend way too much on a design. There are design companies that do the same work but charge very different prices. Do your homework.
In short, you get what you pay for. But you also don’t need the $1,000,000 website when all you need is the $2,000 website. Look at the work of the designer and see if it matches your style. If not, keep looking. Do your homework, do your homework, do your homework.
Many times people ask where to host their events. This article will help guide you in the right direction. These suggestions came from several mastermind sessions within ABNG meetings.
- Whole Foods
- If you are in a venue, check with that venue
- Apartment Club Houses
- Senior Centers often have spaces available
- Banks have meeting rooms
- Car Dealerships have meeting rooms
- Some restaurants have meeting rooms
- Co-Working Office Centers
And more…We will append this article with new location ideas as they arise.