11:30 am - 1:30 pm
The Original Brooklyns, Denver
One of the most difficult pieces of enticing customers to connect with you is providing relevant information. It’s easy to tweet and post facebook specials, cute puppies, and endless “helpful” tidbits, but is that really what your customers need and want? Or are you shouting into a void?
Your customer’s journey to purchase is more than just their interactions with you. In this workshop, we’ll look in depth into the needs of your clients, and how you can anticipate and provide the right message at the right time.
You will learn:
• How to think about the entire purchase or engagement process
• How to identify where and when you should connect with your customer
• How to unlock opportunities for outreach beyond social media and traditional marketing schemes
• How to develop a strategy to follow so you can stay on track and measure results
Whether you wear the marketing hat or are thinking of outsourcing your outreach, this workshop will clarify and energize your efforts so you make more meaningful connections on and off the interwebs.